From research to concrete practice
It is mainly large companies that have embarked on the circular transition in Denmark, while many small and medium-sized companies are holding back.
“I believe - and our research suggests this - that many of them simply have a hard time envisioning how and why they should implement the transition,” says Astrid Heidemann Lassen.
She explains that while most Danish companies are aware of, among other things, reducing their own consumption of virgin materials, very few succeed in spreading the green initiatives further out in the supply chains.
Nor have many incorporated a process of taking back used products, disassembling them, cleaning them, reworking them, reassembling them, and sending them back to the market in the same quality as new products.
And it's not surprising, because products returned from the market vary greatly in terms of quality, load, age, and usability, and adapting your production to this requires both new knowledge and a complete rethink of the processes in the value chain and the production concept itself.
According to Astrid Heidemann Lassen, the answer is to continue working with companies to demonstrate, analyze, and document with data how the transition can be implemented. This must lead to concrete strategic directions and clear concepts and methods.
“The sustainable solutions must be well thought out and adaptable to the needs of the individual company before they can be turned into competitive advantages,” says Astrid Heidemann Lassen.